Design in Business: Value of Design - a Panel Discussion

Background
Great design is no longer just the final polish — it’s a growth engine for loyalty, revenue, and differentiation — and creating impact (one of DINZ Pou, Whakamana Te Ao).
But only if we know how to frame it, scale it, and measure it.
We’ll explore how design moves from 'nice to have' to business-critical — how to surface its hidden value, speak the language of outcomes, and tie creativity directly to growth.
Expect a fast-paced, honest conversation for designers, strategists, and creative teams ready to shift design from the edges to the engine room.
It’s not about proving design matters.
It’s about proving design wins.
PANEL DISCUSSION THEME:
Origin Stories
Panelists will reflect on pivotal moments in their careers when they redefined how they communicate the role and meaning of design. Discussion will include how their definition of "good design" has evolved.
Defining the Value of Design
Exploring the multifaceted nature of design’s value—whether it's about outcomes, impact, or emotional resonance—and who gets to define that value.
Speaking the Language of Business
How designers advocate for design as a strategic growth driver. Expect real-world examples of how design impacted metrics like revenue or user growth, and how to measure and communicate that impact.
Influence Without Authority
Guidance for junior designers on how to gain influence and communicate ideas effectively, especially within cross-functional teams. Emphasis on collaboration and the unique perspective designers offer.
Craft vs. Value
A discussion on balancing data-driven performance with design craft and creativity—how to preserve the integrity and soul of design in a metrics-focused world.
Personal Impact
A deeper, introspective look at what impact means to each panelist—how they evaluate whether their work truly makes a difference personally and professionally.
The Future of Designers
Exploring how the designer’s role is changing in today’s industry. Advice for the next generation, with a focus on essential skills and mindsets for 2025 and beyond.
Speaker(s)
Monique Robins, Creative Director, Zuru
Panelist: "Design is where innovation meets impact—in mass CPG, it’s what gets you noticed, remembered, and picked up fast in a sea of competing brands."

Corinna Stukan, CEO, Bizzy
Panelist: "From my perspective: The best digital experiences aren’t just easy to use - they drive measurable outcomes for your customers and your business."

"From my perspective: The best digital experiences aren’t just easy to use - they drive measurable outcomes for your customers and your business."
Luke Pittar, FDINZ, Chief Design Officer, ASB
Panelist

Neysan Zölzer, PDINZ, NZ Lead, Design & Digital Products, Accenture Song
Moderator

The Tuesday Club - entrance on Lyndock St - see green arrow
