Design of the StartUp - Graphics - Video - Animals Like Us

The Design of the Startup series was videoed and provides a unique first-hand account from New Zealand design companies and their experiences working with StartUps.

In the quest to define value, designers and StartUps often find themselves asking the same question: What problem are we solving?

This shared understanding makes sense – design thinking and doing are actually baked into the DNA of StartUps.

VIDEO with presentation follows:

Annual Reports, Undies & Dog Food
Rob Achten
Animals Like Us

Rob Achten

What does it take to launch a consumer-led, high-end, health-conscious pet food brand?

In this video, former Icebreaker creative director Rob Atchen explores the journey that led him and his business partner to embark on a high stakes, multinational quest to establish just such a venture with the help of strong branding and in-depth consumer research.

Thank you to Warren & Mahoney for the venue 

DINZ Interviews

When the opportunity arises, DINZ interviews leading designers from here and overseas. These interviews seek to dig beneath the surface to address the common and uncommon challenges, problems and opportunities the design community faces.