Best of the Best Designers Speak® - Video - Special Group

The Best Design Awards are a major feature of the local design calendar and some of last year's winners have toured the country to offer first-hand insights into their projects. 

The 2021 series was recorded on video. Here is one from the series of twenty recorded.

Special Group
Arnya Karaitiana, Sarah Shepherd, Heath Lowe, PDINZ
RUA Bioscience

Heath Lowe took the stage to explore the branding work behind RUA Bioscience: a “Māori owned social-commercial enterprise based in Ruatoria that uses sustainable growing practices to cultivate pharmaceutical-grade cannabis.” 

The presentation focused mostly on the people behind the enterprise and how their stories - both individual and collective - lead to the founding and brand development of RUA. The inventiveness of the community (i.e using an old car to power a mixer) and their cultural background (i.e the process of weaving tukutuku) served as a strong narrative to the brand.

This was a story of a small town in New Zealand going from dreadlocks and illegality to lab coats, an IPO and a first, legal exportation of a cannabis sample.

Heath Lowe PDINZ

Thanks Designworks for the pre-drinks venue

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DINZ Interviews

When the opportunity arises, DINZ interviews leading designers from here and overseas. These interviews seek to dig beneath the surface to address the common and uncommon challenges, problems and opportunities the design community faces.