Design of the StartUp - Graphics - Video - Previously Unavailable

The Design of the Startup series was videoed and provides a unique first-hand account from New Zealand design companies and their experiences working with StartUps.

In the quest to define value, designers and StartUps often find themselves asking the same question: What problem are we solving?

This shared understanding makes sense – design thinking and doing are actually baked into the DNA of StartUps.

VIDEO with presentation follows:

The Experiment
James Hurman
Previously Unavailable 

James Hurman

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.” Bill Gates

From having to live for three years “comfortably uncomfortable” with the idea of ambiguity in his own business and not knowing exactly what it was or what it was aiming to do, James Hurman went on to create Previously Unavailable, a “full-service innovation partner to ambitious businesses''. In this presentation he discusses that ambiguity and how it has led them to work with small and agile as well as large but not very good at innovating organisations such as Stolen Rum, Toothcrush, Storytech, Tracksuit, Spark and many more. 

BJ Ball Sponsors

Thank you to Warren & Mahoney for the venue 

DINZ Interviews

When the opportunity arises, DINZ interviews leading designers from here and overseas. These interviews seek to dig beneath the surface to address the common and uncommon challenges, problems and opportunities the design community faces.