Nick Hill AGDA - RE
Best of the Best Designers Speak® 2022 - Video - Optus Yes Expressions
The idents are inspired by Australian environments, from the outback to beaches and cities. The abstract design of each ident is inspired by the nostalgic moods and sensations of Australian life, from the cool breeze that soothes us on a hot summer’s day, to that calming feeling of standing in shallow waters at the beach, to the unique Australian light and how it changes through the day.
Each ident is built from interweaving layers; integrating a fleeting moment when the Yes mark blooms and reveals itself. Through fluid and effortless motion, the idents capture the poetry of the spaces of Australia and the ease and optimism of engaging with Optus in Australia.