Design of the StartUp - Graphics - Video - No Ugly

The Design of the Startup series was videoed and provides a unique first-hand account from New Zealand design companies and their experiences working with StartUps.

In the quest to define value, designers and StartUps often find themselves asking the same question: What problem are we solving?

This shared understanding makes sense – design thinking and doing are actually baked into the DNA of StartUps.

VIDEO with presentation follows:

Waging A War On Ugly
Aaron Taylor & Nick Riley PDINZ
No Ugly

Aaron Taylor, Nick Riley PDINZ & Kelvin Soh PDINZ

If there was ever any doubt that branding can help flavour a beverage, then that argument was settled in this chat. What started as a search for a product idea within the wellness category led Aaron Taylor and Nick Riley to a bad hangover, literally speaking, and to a deep desire to make it stop. This video explores how these two created the brand No Ugly and its slightly irreverent and fresh personality.

Nick Riley PDINZ

Aaron Taylor

Thank you to Warren & Mahoney for the venue 

DINZ Interviews

When the opportunity arises, DINZ interviews leading designers from here and overseas. These interviews seek to dig beneath the surface to address the common and uncommon challenges, problems and opportunities the design community faces.