Mike Whittaker - Stabicraft
Best of the Best Designers Speak® 2022 - Video - 2250 Ultracab Walk-Thru
Stabicraft is a story of focus and determination. The business started 34 years ago focused on creating a durable replacement to inflatable RIBs. But since going through the Better by Design programme since 2015 the business has stepped it up a gear. It’s introduced new products, significantly increased sales with the introduction of new and redesigned models. It simplified its manufacturing process and won Red Dot Awards. And from a value point of view it’s doubled the business and increased margins too. A strong demonstration of what great design can deliver.