Best of the Best Designers Speak® 2022 - Video - 2250 Ultracab Walk-Thru

Mike Whittaker - Stabicraft

Stabicraft is a story of focus and determination. The business started 34 years ago focused on creating a durable replacement to inflatable RIBs. But since going through the Better by Design programme since 2015 the business has stepped it up a gear. It’s introduced new products, significantly increased sales with the introduction of new and redesigned models. It simplified its manufacturing process and won Red Dot Awards. And from a value point of view it’s doubled the business and increased margins too. A strong demonstration of what great design can deliver.

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DINZ Interviews

When the opportunity arises, DINZ interviews leading designers from here and overseas. These interviews seek to dig beneath the surface to address the common and uncommon challenges, problems and opportunities the design community faces.