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DINZ Interview
Best of the Best Designers Speak® 2024 - AKL1 - Video - ZURU Edge
Monique Robins - ZURU Edge
MONDAY
Monday is a brand that has hit all the megatrends and sales targets around premiumization and affordable luxury - giving their target audience something to love and share with its super relevant and fresh feel.
Leaning on strong product design, Mondays packaging has been optimised for distinctiveness, colour blocking and smart thinking around impact. They have demonstrated to all of us what's possible from Aotearoa New Zealand. Challenging the biggest FMCG companies in the world, cutting through with bold branding and making it more affordable for young people to have more good design in their life.
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