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DINZ Interview
Best of the Best Designers Speak® 2023 - AKL1 - Video - Four Square
Joshua O'Neill - FCB &
Andy Florkowski FDINZ - RCG
Value of Design - 4 Square
Graphics - 4 Square
Foodstuffs approached with a very direct brief – to refresh the brand and elevate the store experience to support changing consumer behaviours, the changing community needs, and reinject the 4Square DNA which has been diluted over time.
The goal was to both increase revenue, but also customer loyalty.
The design needed to be accessible for all members, so this would support more consistent and positive outcomes. The new identity needed to match that bright and positive sentiment, have universal appeal, and cut through in a crowded marketing environment.