The Graphics Forum Workshop: Bare Brand Strat LIVE - Christchurch
Background
Step away from the screen and come learn for real - no fluff, no flake, just bare brand strat.
A one-day workshop with Richie Meldrum, Bare Brand Strat LIVE, the brand strategy learning program for designers, creatives and communication pros to have more positive impact for clients.
Fluff free, fast-paced and high value, Bare Brand Strat takes a deep dive into the essential stages of a brand strategy project leaving you with a clearer, sharper, repeatable approach that can be directly applied to working design based businesses.
Make your work stronger, your value higher and your voice matter more where it counts.
From pitching, pricing and selling brand strategy to research, naming, narratives and positioning - the content is practical, actionable and brought to life through hands-on learning, interactive activities and prototyping challenges.
WORKSHOP AGENDA
Session 1:
Scoping / Pitching
Discovery
Interviews
Analysis
Session 2:
Brand Strategy Workshops: Purpose, Set up, Design/Facilitation.
Session 3:
Strategy Playback
Audiences
Competitors
Brand Positioning
Session 4:
Naming
Brand Narrative
Messaging Deck
Brand OS
“I was impressed at the calibre of the speaker and the depth of knowledge shared. I really enjoyed the session and found it to contain a lot of value for myself and my business.”
Speaker(s)
Richie Meldrum
Bare Brand Strat LIVE
Richie Meldrum is an independent brand consultant. He helps make and shape brands through careful thoughts and meaningful words.
