The very best project in each discipline at the Best Design Awards is awarded the supreme, Purple Pin for work that truly raises the bar for New Zealand design.
Purple Pin Case Study — Moving Image
George Harrison "Isn't it a Pity"
Purple Pin 2022
Moving Image: George Harrison 'Isn't it a Pity"
A beautiful collection of narrative vignettes that tells the story of an iconic George Harrison track. The textured mix of 3D and 2D animation is woven together with such a high level of craft - creating an amazing music video experience.
One of George's most beautiful and timeless songs, ‘Isn't it a Pity’ never had a video on its release, so 50 years later, we wanted to pair the song with a film that nodded to the era while simultaneously pulling it into the 21st Century
The tone of the film reflects the touching sentiment of the song coupled with George's own sense of the absurd and his spirituality.