The very best project in each discipline at the Best Design Awards is awarded the supreme, Purple Pin for work that truly raises the bar for New Zealand design.
Purple Pin Case Study — Public Good
Clemenger BBDO Wellington & Glue Society
Mixed Meds
Purple Pin 2022
Public Good: Mixed Meds
Studio: Clemenger BBDO Wellington & Glue Society
Judge's comments
The level of craft and art direction on a complex topic will help save lives with this highly original design solution. It preempts a larger issue looming for Aotearoa inventing a new language and narrative in an unexpected way.
Description
78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving.
This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral.