Over the last decade he has built up a successful design team of 17 and led them to numerous national and international awards. And he’s no stranger to the Best Awards stage, being the previous recipient of two Stringer awards. Dean has made a significant contribution to the New Zealand design industry over the last 10 years.

He has been a formative influence in the Design in Business Awards, run by the Institute, from helping to form the objectives through to the awards criteria and the Design in Business brand. Dean has also played a key role with New Zealand Trade and Enterprise’s Better by Design programme since its inception in 2004.

He has been an enthusiastic and articulate supporter of the Designers Institute and has toured the country speaking at Designers Institute events. Over the years he has been an enormously positive influence at Institute meetings and gatherings. He has always given generously of his own time to the Institute and has supported two members of his team to play an active role on the Board. Dean has also undertaken the new visual identity of the Designers Institute and the Best Awards. In August this year Dean was made a Fellow of the Institute because of his valuable contributions to the Institute.

Dean is a frequent keynote speaker at local and international conference, including Semi Permanent, AGIdeas and AGDA National Conferences.

He has been awarded some of the highest accolades in the international design world. Since 2005, under Dean’s creative direction, Alt Group has been recognized in over 200 national and international awards, including a Cannes Gold Lion, ADC Gold Cube, Webby Award, and the Red Dot Grand Prix in Germany last year.

Dean is a visionary design leader, a champion of creativity and design thinking and a passionate advocate of New Zealand’s future as a design-led economy.

Above all, Dean Poole strives for design excellence and strategic innovation.