Value of Design - a Panel Discussion — The Designers Institute of New Zealand

Background

Great design is no longer just the final polish — it’s a growth engine for loyalty, revenue, and differentiation. But only if we know how to frame it, scale it, and measure it.

We’ll explore how design moves from 'nice to have' to business-critical — how to surface its hidden value, speak the language of outcomes, and tie creativity directly to growth.

Expect a fast-paced, honest conversation for designers, strategists, and creative teams ready to shift design from the edges to the engine room.

It’s not about proving design matters.
It’s about proving design wins.

Monique Robins, Creative Director, Zuru
"Design is where innovation meets impact—in mass CPG, it’s what gets you noticed, remembered, and picked up fast in a sea of competing brands."

Corinna Stukan, CEO, Bizzy
"From my perspective: The best digital experiences aren’t just easy to use - they drive measurable outcomes for your customers and your business."