City
Auckland
The Graphics Forum Workshop with Richie Meldrum: Brand Strat Stripped Back
Background
A One Day Workshop for design and communication professionals - lifting the lid on the reality of pitching, planning and implementing brand strategy in the real world.
There’s a lot of fluff out there when it comes to brand strategy. Everyone’s in agreement that it’s super important, but not many people give you the full lowdown on how to actually do it. But wait…
Packed with practical content, hands-on learning activities and actionable takeaways that can be applied to working design-based businesses, this one-day workshop steps through the sequential stages of a brand strategy project.
From research, interviews, workshops and playbacks, to positioning, naming, narratives and rollouts - learn how to harness the power of brand strategy to make your work stronger, your value higher and your voice matter more where it counts.
Speaker(s)
Richie Meldrum
Brand Strat Stripped Back
Richie Meldrum is an independent brand consultant. He helps make and shape brands through careful thoughts and meaningful words.