The Graphics Forum Workshop: Bare Brand Strat LIVE - Auckland
Background
Step away from the screen and come learn for real - no fluff, no flake, just bare brand strat.
A one-day workshop with Richie Meldrum, Bare Brand Strat LIVE, the brand strategy learning program for designers, creatives and communication pros to have more positive impact for clients.
Fluff free, fast-paced and high value, Bare Brand Strat takes a deep dive into the essential stages of a brand strategy project leaving you with a clearer, sharper, repeatable approach that can be directly applied to working design based businesses.
Make your work stronger, your value higher and your voice matter more where it counts.
From pitching, pricing and selling brand strategy to research, naming, narratives and positioning - the content is practical, actionable and brought to life through hands-on learning, interactive activities and prototyping challenges.
WORKSHOP AGENDA
Session 1:
Scoping / Pitching
Discovery
Interviews
Analysis
Session 2:
Brand Strategy Workshops: Purpose, Set up, Design/Facilitation.
Session 3:
Strategy Playback
Audiences
Competitors
Brand Positioning
Session 4:
Naming
Brand Narrative
Messaging Deck
Brand OS
“I was impressed at the calibre of the speaker and the depth of knowledge shared. I really enjoyed the session and found it to contain a lot of value for myself and my business.”
Speaker(s)
Richie Meldrum
Bare Brand Strat LIVE
Hi, I’m Richie, an independent brand consultant and founder of brand strategy learning program Bare Brand Strat.
I’ve been running Bare Brand Strat as a 4 week online program since 2023. To date, we’ve had 4 cohorts with over 160 people completing the course, joining from all over the world.
In July 2024, I ran Bare Brand Strat as a short workshop session when appearing as a speaker at The Design Conference in Brisbane.
This kicked off a passion for running in person events again and led to the creation of Bare Brand Strat LIVE - a one day workshop that uses a range of hands-on activities and rapid prototyping exercises to give people a more immersive, interactive learning experience.
As a brand maker, shaper or owner, I really believe that knowing how to pitch, manage and deliver brand strategy makes your work stronger, your value higher and your voice matter more where it counts.
I want to help people cut through the fluff that typically comes with brand strategy, openly sharing my own work, tools and process - warts and all.
I’m excited to be bringing Bare Brand Strat LIVE to New Zealand Aotearoa and look forward to seeing you on the day.
Thanks,
Richie