There’s a lot of fluff out there when it comes to brand strategy. Everyone’s in agreement that it’s super important, but not many people give you the full lowdown on how to actually do it. But wait…

Packed with practical content, hands-on learning activities and actionable takeaways that can be applied to working design-based businesses, this one-day workshop steps through the sequential stages of a brand strategy project. 

From research, interviews, workshops and playbacks, to positioning, naming, narratives and rollouts - learn how to harness the power of brand strategy to make your work stronger, your value higher and your voice matter more where it counts.

Workshop Attendee Quotes
"The information was very relevant. It was both a good insight into the world of brand strategy and useful information that could be applied by creative professionals".

"Getting us to work in pairs to work on tasks was excellent."

"Useful to see the structure of his process, to fill gaps we may have had in our process, and learnt lots of new tips and tricks. I loved the pace and appreciated the real world examples we worked through. Fantastic workshop!"

"First DINZ workshop that I have attended, and I was impressed at the calibre of the speaker and the depth of knowledge shared. I really enjoyed the session and found it to contain a lot of value for myself and my business. Well done."

Next One Day Workshops 2025
Christchurch Friday 2nd May
Auckland Saturday 3rd May

Richie Meldrum is an independent brand consultant. He helps make and shape brands through careful thoughts and meaningful words.

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