Designing for the AI-Native Customer

AI is showing up everywhere; in the way people search, shop, learn, and get help. From ChatGPT in your pocket to generative interfaces inside apps, consumers are now surrounded by systems that predict, respond, and create alongside them. That changes how people engage with brands. They expect conversations, not clicks. Outcomes, not options. They’re learning new patterns of trust, control, and creativity.

And designers are being challenged to keep up. How do we think about and design the next generation of digital products? Join us for a fast-paced, honest panel on Designing for the AI-Native Customer — a look at how GenAI is reshaping perceptions, expectations, and interactions, and what this means for the future of consumer experience.