There is no such thing as a New Zealand typeface

A series of place names, each chosen to resonate and speak to our collective understanding of the New Zealand character.

This posed the question- what does a New Zealand typeface mean?

Waterview Connection

The Waterview Connection sought to do what its name implied – to preserve local connections.  Described as “a model of how to consult and carry on”, the project unconventionally sought to put people, not cars, at the project’s heart by seeking to reflect though design the culture of the communities involved.

Trails of Taonga

State-care alone cannot provide the aroha children need. The goal was to get people in the community to help these tamariki in any way they can, big or small. 

When we spoke to care-experienced kids, they told us amazing stories about people who'd helped them and made a difference in their lives. People they'd never forgotten.

Our strategy was simple: share their stories and inspire others from the community to step-forward and help a child in need.

Starship Animal Check Up & Magical Forest

Every year 34,000 children come to the Starship children’s emergency department. The assessment area and waiting room is where the patient journey starts for many of these children.

Starship & ASB wanted us to create new ways to enhance the emergency department experience for both children, parents and the staff. The expectation was to calm children and prepare them for treatment, as well as create a more accommodating space for patient comfort and flow.