There is no such thing as a New Zealand typeface

A series of place names, each chosen to resonate and speak to our collective understanding of the New Zealand character.

This posed the question- what does a New Zealand typeface mean?

Trails of Taonga

State-care alone cannot provide the aroha children need. The goal was to get people in the community to help these tamariki in any way they can, big or small. When we spoke to care-experienced kids, they told us amazing stories about people who'd helped them and made a difference in their lives. People they'd never forgotten.

Our strategy was simple: share their stories and inspire others from the community to step-forward and help a child in need.

Māori Television

Te haerenga, the story and journey of Māori Television, is a story inextricably bound up with a claim made to the Waitangi Tribunal in 1985,Ko te reo te mauri o te mana Māori, that the language is the life force of mana Māori, and that there must be a recognised place for the language of one of the partners to the Treaty.

NZ Police Family Harm App

Smudge have been working with NZ Police 2014, most recently designed a mobile app together to help tackle, the single biggest social issue facing New Zealand today - domestic violence.

The Family Harm app gives frontline officers useful information in real-time such as historical episodes at the same location, providing them with valuable context in what is often an ongoing chain of events.