This high energy workshop on April 9th will give you a basic understanding of the Design Thinking principles, key tools and terminology and how they can be applied to Customer Experience and drive organisational change.
This event is brought to you by DesignThinkers Group New Zealand.
This is a ‘Learning by Doing’ workshop and the day includes:
– A Short and interactive introduction to Design Thinking for
Customer Experience
– Main ‘schools of thought’ within Design Thinking
– Stakeholder Mapping
– Developing Design Personas
– Customer Journey Mapping
– Reframing a Challenge
– Ideation Techniques
– Creating Service Scenarios
– Rapid Prototyping
Organised by local DINZ Members in partnership with globally recognised leaders in design thinking, DesignThinkers Group, these workshops are being offered to all DINZ members at discounted prices.
This specially customised and formulated workshop will be run by respected local and international hosts who help businesses adopt the Design Thinking process to gain a competitive edge.
Includes all resources, food and beverages. Just bring your brain!
Marc Bolick
Marc leads the US office of Design Thinkers Group, working to help clients find creative solutions to complex problems and to embed design thinking as a strategic advantage in their organizations. He uses his combination of technical, business and creative skills to help organizations ask the right questions, and find innovative answers through the service design thinking methodology. With over 20 years of experience in various aspects of product and service design, Marc has worked in a variety of sectors and clients including Cartier, Bacardi, General Electric, Michelin, SAP, Coca-Cola, Qualcomm, Bank of America, Master Card, the US Agency for International Development, the US Food and Drug Administration, and a variety of early-stage companies.
Darryl McClay
Darryl has enjoyed a highly successful career as a business leader and a pioneer of the Shopper Marketing industry in New Zealand with his own agency Raydar. Over his 23 years with the business he worked on a selection of the world’s biggest brands and played a key role in launching some of New Zealand’s favourite brands across multiple channels. These include; Blunt, V Energy Drink, Mercedes-Benz and Fonterra Brands. As a founding partner of Design Thinkers Group NZ, he now applies his strategic expertise and leadership experience to help brands and organisations adopt a more human centered approach to solving problems and creating new opportunities, using Design Thinking.
Martin Sawbridge PDINZ
Martin has successfully worked as a designer and creative director with 20+ years’ experience in the UK, Australia and New Zealand, helping global brands effectively connect to their customers through insightful and creative campaigns. In 2012, Martin joined Air New Zealand where he had the opportunity to work with the internationally acclaimed and award winning customer experience team to help deliver insightful and compelling customer journeys.
Martin combines his experience in customer experience and his skills as a designer, strategic thinker and ideation facilitator, to help project teams adopt the human centered design thinking process to solve complex problems and help create preferred futures. Martin also sits on the board of the Designers Institute of New Zealand where he holds the chair of Service Design.