The very best project in each discipline at the Best Design Awards is awarded the supreme, Purple Pin for work that truly raises the bar for New Zealand design.
Purple Pin Case Study — Digital
Sons & Co.
Whanganui UNESCO City of Design
Purple Pin 2025
Digital: Whanganui UNESCO City of Design
Studio: Sons & Co.
Judges Comments
Flawless in its design and craft from start to finish. It carried a strong New Zealand identity—authentic, grounded, and impossible to imagine coming from anywhere else. A true reflection of where we are as a design community, with the brand expressed consistently and elevated across every medium.
Description
Hlynur Atlason originally studied politics at the Sorbonne and was a professional cyclist before discovering design and enrolling in Parsons the New School for Design in New York. He is an adjunct lecturer at the School of Visual Arts and his work has been published and exhibited worldwide including the Museum of Modern Art and Salone del Mobile, Milan. He wears black polo necks, against good advice, but is a really lovely man and a genuinely empathetic designer.
