Design for Positive Impact - Timothy Allan

Through the D.Cast series we will be bringing you insights, stories and reflections from our community.

Timothy Allan, CEO Ubco Bikes

To make more sustainable products and businesses, we first need to change the way that we think about new product development:

Considering all of the impacts of the entire lifecycle from raw material to end of use. This should be ingrained into any product designers mindset.

It’s called lifecycle thinking, and it’s not as easy as it sounds. Putting it into practice, and delivering real positive impact in line with commercial success takes a lot of work. But the results are worth it!

In this episode, Oliver McDermott PDINZ, DINZ board member & director Blender,talks to Timothy Allan, CEO of Ubco Bikes about life cycle thinking and what it takes to build a successful design-led business.

Ollie McDermott PDINZ, DINZ board member & director Blender

DINZ Interviews

When the opportunity arises, DINZ interviews leading designers from here and overseas. These interviews seek to dig beneath the surface to address the common and uncommon challenges, problems and opportunities the design community faces.