The Survivors Collection

New Zealand has one of the highest rates of breast cancer in the world. However, there’s a 92% chance of surviving breast cancer if found and treated early.

With the majority of breast cancers found through self-checks, our brief was to get women from 25 to 40 to know the signs of breast cancer, know their breasts, and check their breasts regularly.

Pirihimana Car

New Zealand Police are always looking to build better relationships within their local Māori community but have sometimes struggled to do so in a public-facing manner. They wanted to enhance their relationship in a more proactive and positive way.

The Pirihimana car’s purpose is to be used as a starting point to symbolise a commitment to working in a positive way with the key communities that the cars operate in. 

Starship Animal Check Ups & Magical Forest

Every year 34,000 children come to the Starship children’s emergency department. The assessment area and waiting room is where the patient journey starts for many of these children.

Starship & ASB wanted us to create new ways to enhance the emergency department experience for both children, parents and the staff. The expectation was to calm children and prepare them for treatment, as well as create a more accommodating space for patient comfort and flow.

Club-Mate

Club-Mate is an energy drink with a twist, naturally-made and with an intriguing history, from its roots as ancient South-American tonic, to its contemporary, cult status as the pick-me-up of choice for hackers and clubbers in Germany.

Our challenge was to launch this beverage in New Zealand, staying true to Club-Mate's alternative roots, while adding mainstream appeal.